Location without Context can be Coincidence
When talking about Mobile Search, Google says that 30% of searches are location-related. In addition, some literature has been written about the importance of real-time geolocation to converse with potential customers, impacting them in the very moment when they hit geo-fences around local stores. This is a rational based on the assumption that proximity is/was the new promised land to engage with customers. However, there … Continue reading Location without Context can be Coincidence
Why “Local” can be your best e-commerce strategy ?
There is an old saying that goes, “…to be found, you need to put yourself first on the map…”, implying that if you were not in the map you did not exist. Not really so sure how old that saying is, but as funny as it seems, to some extent it is still very valid. With time, much has been written about omni-channel strategies as … Continue reading Why “Local” can be your best e-commerce strategy ?
Local is Everywhere
Local is all around us, from a coffee shop, to a pharmacy, a supermarket, a restaurant, a park, a repair shop, a gas station, to basically every single point of interest we may encounter on a daily basis. The information we know about all these places and the way we navigate our day may be very much related. Today, both big and small cities have … Continue reading Local is Everywhere
From ROI to ROE
Although it is obvious that any investment hopes for returns or dividends, the timing for such returns is not so obvious. Reading an article about how McDonalds changed Advertising Agencies from the robustness of Leo Burnett to the attractiveness of Omnicom, it hit me. The message is loud and clear and it must have been so in the heads of many for some time now. … Continue reading From ROI to ROE
Manners in Business
Many years ago, back in primary school, i was told “what looks good, it is good” regardless of the fact that looking and being can be very different things. Nevertheless in our society, this concept comes along many times and by looking at something that looks good, we feel it may actually be good – wrong! The happening occurred today, i got a very persistent … Continue reading Manners in Business
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